Proud to work closely with BWM Dentsu for the ARU (Australian Rugby Union) capturing the intense bond between the Australian people and the Qantas Wallabies.
The signature look is designed to rally the Rugby fans continued support of the Wallabies, attend games and be a part of something exhilarating – using the tagline ‘Together, We Are Stronger as One’. The heartbeat device will be used across all Wallabies’ assets in an effort to communicate the anticipation and excitement of live sport.
BWM Executive creative director Asheen Naidu explains it best: “There’s nothing quite like being at a match, surrounded by screaming fans, a heartbeat away from the action. You really do feel like you’re a part of the team. Wanting to bring that feeling to life was what inspired us to create the ‘Stronger as One’ campaign.”