I’ts possible to love a bank

The brief was ‘let’s tell other people who haven’t experienced BOQ about this type of ‘lovable’ banking’, and include staff as a key part of that. BOQ has challenged financial industry norms with the new branding – “It’s possible to love a bank”.
Working closely with BWM to develop its new positioning, the ads feature hand-crafted design and illustration, using animation in film, all packaged together with the new tagline.
We love the way it comes to life in the stores – it certainly doesn’t feel like your “normal bank”.