The logo has stood the test of time and continues to attract acclaim across the world. It was voted the top logo of all time by leading designers. So powerful is the meaning behind the Woolmark logo that it has been applied to more than five billion products worldwide – from high fashion to leisurewear – since its creation back in 1964.

SansSerif was commissioned to come in and do a brand audit and develop a stronger and consistent brand across all categories. We continue to work closely with the Woolmark brand.