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  • World’s finest Merino

    SansSerif, Bogo Wool Merino, rileys Run, cavan

Riley’s Run

Riley’s Run Merino derives its qualities from the right combination of sun, soil and rainfall in the Southern Tablelands of New South Wales. But their story is not just about climate and conditions. Their fine merino wool is a product of a long tradition of Australian woolgrowing.
It owes its unique quality to generations of selective breeding and our remarkable landscape.
An ongoing project that started off with naming and rolling it out across all touchpoints, we’re looking forward to seeing this brand being connected with the World’s best fashion brands. These images are from a recent shoot with the talented photographer Nick May.

SansSerif, Bogo Wool Merino, rileys Run, cavan
SansSerif, Bogo Wool Merino, rileys Run, cavan
SansSerif, Bogo Wool Merino, rileys Run, cavan
SansSerif, Bogo Wool Merino, rileys Run, cavan
SansSerif, Bogo Wool Merino, rileys Run, cavan
SansSerif, Bogo Wool Merino, rileys Run, cavan
SansSerif, Bogo Wool Merino, rileys Run, cavan
SansSerif, Bogo Wool Merino, rileys Run, cavan

SansSerif

We love the fact that you’re taking the time to read this. Some people might say that this could be a sign of overkill on the details but we love it because the CD’s daughter Perri reckons this little quirk is cool and we can’t argue with those young ones – they will take over the world one day.
Here comes the Google search words stuff now: Sans Serif came from a passion for working with brave brands and agencies to design stuff that trigger conversations. A big agency experience with little agency attitude.